New American Express Logo. From there on, it has been successful in preserving. The project sought to retool the iconic Blue Box logo.

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Click here to try a search. American Express is the latest corporation to expunge gradients and graphic flourishes from its corporate emblem. Amex released a slightly modified logo and numerous other branding tweaks as part of a new marketing platform.

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American-Express-Logo

Later, the original design was replaced with a simpler one to symbolize trust. In the original version of the logo, the letters were outlined with no true negative space of their own. Thousands of new, high-quality pictures added every day.

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